SOCIAL MEDIA CONTENT PRODUCTION + MANAGEMENT

It’s hard to say when exactly that social media pages and custom publishing forgot their main purpose: to connect and entertain. Our strategy for our clients revolves around creating content that people actually want to see and read: social media that’s authentic and built to engage.

  • Made to Measure

    It may seem obvious, but content needs to be relatable and sharable with its target audience. Our team constantly looks for new ways to innovate in this sphere, moving our clients from trend-followers to trendsetters.

  • Visual Content Production

    Our production house is proud of its ability to create unique visual and written content for our clients, from epic cinematic trailers to snappy TikTok style shorts.

  • Custom Publishing

    If you aren’t already treating your social media channel like an in-house magazine, then it’s time to start. Our team has decades of experience in traditional publishing and new media , while keeping a finger on the pulse of the latest trends.

@ADIDASHK

#YouGotThis

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#YouGotThis 👟

Adidas needs no introduction.

Given its prestigious background, the @adidashk account needed equally groundbreaking social content in an oversaturated content landscape, while maintaining its innovative edge in the local market.

The Capsule48 social team’s first step was to bring the “social” back into social media, by utilizing Instagram reels and shooting in formats that are proven to drive up engagement with the local target demographic. Our Capsule48 produced video posts on average garner 160% more engagement than other @adidashk posts.

Client: Adidas Hong Kong

Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production

@tcsmarkethk

Client: Swire Properties

Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production

Tong Chong Street Market is not only a favourite destination for Taikoo Place locals, but also Hong Kong residents. Its unique offering of food start-ups, foodie cult favourites, and fresh produce from local farmers needed an equally innovative and fun approach on social media.

To engage with users, we created bite-sized and easily digestible food content: from video snippets showing tips and tricks from market vendors, to custom made stickers that market fans can stick on their own social posts. Tong Chong Street Market now has over 10k followers on Instagram, and has made a name for itself as a fun-loving and innovative destination for food lovers.


 
 

@taikooplace_hk

#WhereAmbitionGrows

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#WhereAmbitionGrows 🌱

Global business district Taikoo Place is evolving more quickly than ever, and is taking Hong Kong by storm with more than 300 international companies calling Quarry Bay home. This means that the social presence of Taikoo Place needs to be equally ambitious, showcasing a 360 degree look at the work hard play hard ecosystem that Swire Properties uniquely offers.

We created aspirational and relatable content, first generating a strong niche for Taikoo Place residents, then creating sharable content that served to expand on the growing audience. Residents shared tidbits through video content on career growth, personal anecdotes, and even sustainability tips , uniting a community of over 25,000 people.

Client: Swire Properties

Service: Social Media Management, Content Creation, Art Direction, Photography, Video Production