VIDEO PRODUCTIONCAMPAIGNCampaign Production: Easylend
Commercial Video Production
Campaign Photography
Our team took a lot of inspiration from playful Japanese pop animations, radio calisthenics, and invasive WFH post-it note reminders for our recent TVC and KV for EasyLend Hong Kong.
We worked with commercial photographer Fan Kar Long to produce key visuals that were displayed across major MTR stations in the city, and led the creative process from ideation to completion.
Client: EasyLend
Production House: Capsule48
Location: Hong Kong
Agency: Asatsu-DK Hong Kong
Period: Q2 2022
The Capsule48 production house employed a use of Japanese pop art and a vibrant color palette to breathe fresh life into the traditionally conservative world of financial services. The team also took extra care to source the right talent for the campaign to evoke a sense of energy and modernity into Easylend’s look and feel, while appealing to both Japanese and Hong Kong target audience.
Director: Anne Berry
Director of Photography: Ian Wong
Producer: Janice Leung Hayes
Production Company: Capsule48
Agency: ADK Hong Kong
Assistant Director: Marlise Chu
1st Assistant Camera: Thomas Tam
2nd Assistant Camera: Kevin Cheung
Gaffer: Billy Tai
Best Boy: Louis Chow
Editor: Anne Berry
Graphics: Ahyoon Kim
Colourist: Mine Iguchi
Animation: Paola Chen
Make Up: Rita Leung
Stylist: Kellie Chan
SFX: The Sound Barr
Set: Zoe Tse & Marco Tsang