Client: JNTO
Agency: Asatsu-DK Hong Kong
Service: Campaign Production
Location: Chūbu Prefecture & Kantō Prefecture
Period: Q2 2024
Japan National Tourism Organization
Tourism is roaring back in post-COVID Japan and as always, Hong Kongers are first in line to return to their favourite travel destination. We continued our long-term partnership with Asatsu-DK Hong Kong and created a photo/video campaign centred around the idea of rejuvenation.
We had two sets of talents—a young family and a pair of friends—traverse across Japan on a road trip to discover new aspects of familiar sights and hidden gems.
Our team worked with a multi-national team, put together with our years of experience from shooting in japan.
Production Company: Capsule48
Agency Rep: Linda Wong
Creative Director: Anne Berry
Director of Photography: Ian Wong
C48 Account Director (Japan): Junya Kaneko
1st Assistant Director: Marlise Chu
1st Assistant Camera: Justin Tang
2nd Assistant Camera: Michael Mok
Line Producer: Madoka Numata
Hair & Make Up: Faye
Stylist: Howard
Talent: Puie, Alison, Vicky, Peter, Chantel