Mercedes-Benz Essentials

Our ongoing collaboration with Mercedes-Benz brought us to work on a revitalization of their consumer care division, where we conceptualized new visual imagery for their Mercedes Essentials campaign.

Mercedes Essentials promotes the longevity and after-sales services of the brand, and includes maintenance and other necessary upgrades.

Capsule48 came up with three concepts that would bring a more human-centric element to the Mercedes Essentials campaign, which was then fully produced and photographed in-house by our creative team.

Service: Video Production
Location: Hong Kong
Period: Q4 2020