VIDEO PRODUCTIONCAMPAIGNVideo Production:
Shangri-La
Video Production
Post-Production
Shangri-La has built their brand around Asian luxury hospitality for decades, serving families around the world for holidays, weddings, and celebrations. They approached us and photographer Amanda Kho to create a campaign launching their Shangri-La Circle, a membership for VIP clients.
Client: Shangri-La Hotels & Resorts
Photography: Amanda Kho
Production House: Capsule48
Service: Full Production
Location: Hong Kong
Our team sourced the talent and crew to help produce this over several days across multiple Shangri-La hotels and iconic Hong Kong locations. Following art direction from Amanda Kho to create an organic and sun-filled atmosphere, we looked to make simple sets and stylings that reflected the sheer happiness of a great holiday.
Our production house made sure to meticulously cast the right talent for this campaign, as it was of key importance to capture authentic moments between different characters and highlight the care and genuine effort that Shangri-La’s staff put into each and every VIP guest. Sometimes this meant finding talent that were related or had existing relationships to avoid producing overaly commercial scenarios.
The campaign production took 4 days, and was shot across the entire region of Hong Kong.
Video Production Notes
Amanda Kho’s photography brought a down-to-earth realness to the campaign imagery, with her use of soft natural light and a delicate pastel color palette created from natural surroundings.
