Vitagreen
Campaign Production
Art Direction
Props Production
As one of Hong Kong’s most beloved dietary supplement brands, refreshing the look and feel of Vitagreen was a delicate task to undertake.
In collaboration with Studio Générale and photographer Amanda Kho, we provided full production services and art direction for Vitagreen’s new chapter in Hong Kong and the United States.
Client: Vitagreen
Service: Production, Art Direction
Photography: Amanda Kho
Agency: Studio Generale
Lingzhi is the rarest and most precious of Chinese medicinal herbs, renowned for its superb healing powers.
As the hero of Vitagreen’s supplement line, we wanted to celebrate its intricate form in a minimal way.
Our art direction was inspired by the healing textures of nature: raw stony rock surfaces, warm clay, and mossy greens. Nature, after all, has been the guiding star of Vitagreen since its inception, and utilizing its natural beauty was an important theme within this campaign.
Amanda Kho took special care to capture these details with a sophisticated color palette and soft lighting - bringing to life the beautiful and nutrient rich ingredients that are selected for Vitagreen’s products.
Vitagreen’s products are universal in their benefits and provide support throughout all stages of life. Talent were carefully selected as the new faces of the campaign, appealing to multiple markets and breaking the mold of traditional branding in the traditional Chinese medicine market. The campaign was launched in both Hong Kong and the United States markets.
