VIDEO PRODUCTIONContent Video Production: Certa Hong Kong
Video Production
Content Production
For many travelers in the world, Italy represents an idyllic form of hospitality and culture.
Certa commissioned our team of creatives to capture the spirit of their wineries through a series of videos for social media and their website.
Client: Certa
Production House: Capsule48
Services: Videography, Photography
Content Production for an Global Audience
Capsule48 planned and produced the video content for our Certa Hong Kong under the philosophy of docutainment—by making entertaining micro-documentaries that would inform audiences in Asia about the lives behind these homegrown Italian brands.
The content strategy for Certa revolved around combining three core ideas: the wineries, their regions, and Italy itself. The idea was to showcase the beauty of Certa’s wines through a love of food, culture, and unique experiences.
Video Production Notes
Short documentaries were imperative to helping Certa’s target market in Asia better understand and grow to love the culture and history of the wineries. We took care to record the personal stories of each winemaker to breathe life into a world that a consumer might not necessarily have access to. Our production house worked with Certa’s marketing department to arrange interviews and portraits of winemakers across Sicily, Tuscany, and Piedmont.
Full Production @capsulefortyeight