HIROSHIMA PREFECTURE
Campaign Photography
To round up 2023 our creative team designed a series of promotions for Hiroshima Inbound Tourism’s latest campaign in Hong Kong.
We proposed a key visual featuring the Itsukushima Shrine on the island of Miyajima, which is one of the most iconic sights of Hiroshima.
Client: Hiroshima Inbound Tourism
Service: Photography
Location: Hong Kong
Period: Q4 2022
We worked with ITP Kyoto’s drone team that featured a pilot, a spotter, and a special “eagle spotter” to look out for two famous nesting kites that lived on the shrine.
The campaign ran for a total of three weeks in Q4 of 2023, and successfully drew attention to the Discover Hiroshima Facebook group that our partners had created to showcase the prefecture’s local discoveries to Hong Kongers.
Photographer: Ian Wong
Drone Pilot: ITP Kyoto
Copywriter: Janice Leung Hayes
Art Director: Anne Berry
Production Company: Capsule48
Retoucher: Marlise Chu
Graphic Design: Ahyoon Kim