Client: Maybelline NY (Hong Kong)
Service: Campaign Production
Location: Hong Kong
Period: Q1 2024
Maybelline
New York
Tasked with creating an engaging video that resonated with Gen-Z eyeliner enthuasiasts, our creative team at Capsule48 dove into the world of 8-bit cosy gaming to explore how your makeup weapon of choice can defeat even the biggest of final bosses.
Meet the challengers…
To put Maybelline’s Hyper Sharp Liner to the test, our team created different villains in the world of eye makeup that our hero had to combat.
Panda Eyes
Continuous Ink BREAK
Blobby lines
Production Company: Capsule48
Producers: Anne Berry & Ian Wong
Director: Marlise Chu
Director of Photography: Justin Tang
Gaffer: Michael Mok
Production Assistant: Jason Wong
Photography: Alejandra Bernal
Animation: Paola Chen Li