VIDEO PRODUCTIONBRANDED CONTENTVideo Production: The Michelin Guide
Video Production
Post-Production
Over the last few years we’ve worked as Michelin Guide Asia’s exclusive content collaborators in Hong Kong & Macau, helping to produce dozens of videos for the renowned brand and their partners such as Danone, Towngas, Hong Kong Tourism Board, and more.
Client: Michelin Guide Asia
Production House: Capsule48
Service: Video Production
Location: Hong Kong
Period: Q1 2021
Video Production Notes
As the Michelin Guide Hong Kong’s preferred content agency, we worked with 3 Michelin-starred Cantonese chefs and 2 Michelin-starred French chefs to show how fire influences both their cooking and their professional mindset. Our production house took inspiration from cinema to introduce a softer, nuanced look to the world of branded content - opting for blending natural light with LEDs to create a natural texture to our imagery.
Our production house worked together with the Michelin Guide’s journalists to interview the chefs and select soundbites that would work best for these videos. Interviews were conducted in both English and Cantonese.
As this campaign was shot in the midst of the Covid-19 pandemic, many safety protocols were taken to ensure the safety of both the chefs and the production team, including frequent testing and proper personal protective equipment.
